After many teases from KITH’s very own Ronnie Fieg, the ECP (East Coast Project) lookbook is finally here. Built from collaborated pieces featuring 8 different brands, its a capsule collection that exceeds expectations. Based on team colors, the two pieces that set off the collection is no doubt both ASICS Gel lyte lll’s, “New York City” and “Miami”. These are the color combos that set the stage for all the garments, headwear, luggage and eyewear modeled throughout the photos in the LB. You’ll see exclusive and limited pieces from ASICS, Golden Bear, Stance, Play Cloths, Stampd, Just Don, Tina Catherine, and Herschel Supply Co. Brands we’ve seen work on KITH projects before and some new bringing what they do best. In fact, when you think about it, RF chose specific well known brands to synthesize a collection that will dress you from your feet to your head. Therefore, solidifying a purchase from fans depending on what they tend to like in the ECP collection. Perfect, almost. He’s just missing some underwear.
Those interested in the ASICS will be in for a nice surprise. Both pairs come packaged with matching stance socks, round and flat laces. Also, for the first time these ASICS are fitted with a memory foam footbed. A very much welcomed addition to make these more comfortable. Lets hope this continues in future RF ASICS releases because that adds another good component to the already quality make-ups by RF.
This entire collection will be available first in Miami at a split Pop-up store on May 2nd and than at both Manhattan and Brooklyn KITH shops on May 10th. Note that there will be different time slots for each collection at the Miami venue. The ‘Miami’ side of the store will be open from 11am to 3pm and the ‘New York City’ side of the location, from 4pm to 8pm. You can read more information on each collaborative piece here and also get the address for the Miami Pop-up store. Good luck and have fun because I think this launch in Florida will be the better of the two. Enjoy the photos…
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