I was recently invited by Nike iD to take part in creating a color-way for the new Nike Free iD. In this case, I chose the Nike Free 3.0 iD with its engineered mesh. The session was a 1 on 1 video chat with one of their iD staff members. Knowing that I like to design my color-ways by taking inspiration from around me, they gave me a simple and fun assignment. Go and create photographs that I could translate into a CW for the Nike Free iD. With the word Free in mind, I went about and took photographs of objects that were filled with color in NYC. The outcome is what you see above in the 4 photos. To make it easier, I decided to pick two of the photos for my design. The truck and the light post…
The above color-way design is based on the graffiti truck photograph below. I decided to work on the Free 3.0 and made it a hybrid by adding a 5.0 out-sole. My choices of blue and white are obvious here when compared to the truck. The black comes from the underbelly of the trucks frame where it’s very dark. The last color is orange which comes from the mixture of red and yellow on the character (red and yellow make orange). Overall, I’m very happy and satisfied with the outcome of this CW. However, I did feel like this was very generic in a sense. After some thought, I felt it looked too much like the Mets team colors minus the black. So this design was scrapped in light of the other inspired by the colorful pole.
In part 2 of this write-up, I will share the shoe and the thought process behind it. As well as the great experience I had in the video chat with Nike iD. The Nike iD Free 3.0 Hybrid should be arriving in about 3 weeks or less.
Note: All photographs in this feature may not be distributed, transmitted, cached, reproduced or otherwise used, except with the proper regulations cited here.