Photography By Angel Gonzalez/Vagrant Sneaker ©2013
Today was my appointment at the Nike iD Studio located on 57th street in the Nike store. It’s been a long time since I step foot into the studio to build a Nike iD, but what better way to hit it up again, than by designing a color-way on the new Roshe Run builder. It looks like I’m not alone either when it came to ordering a pair of the Nike Roshe Run iD. The 4 week estimated delivery may be pushed back to as far as 5 weeks because consumers went HAM on the product. No surprise there and neither is the fact that the most popular color-way was volt mixed with either fusion red or gym red. Expected and that volt will most likely sell out if people are really using it like that. Anyway, as always, I prefer to visit the studio so I can check out the samples and swatches. This will give me or anyone a better representation of all the hues and materials. This helps with the design process to solidify whether the C/W design you created on the online builder really works. Many know that the color swatches online can be quite off to their real counterparts (if you didn’t know, now you do). So, after my session I took a few snaps of the samples and the swatches that they just got in…
Here you can see what the current color palette looks like. You’ll see a difference in saturation when you compare the mesh pigments to the suede ones. The mesh is very bright and the suede a bit toned down. This is natural because different materials absorb color differently. Sometimes even making the hue look very different in appearance and that sometimes causes it to be excluded from certain material options. Hence why Volt is not useable on the suede because it would look like a dull yellow, instead of the vibrant hue that it is. Below you will also see some of the samples that I used to help me produce the two C/W designs I created today. The first sample uses the popular volt hue mixed with a black swoosh. The second is the hyper blue hue mixed with the light blue hue. The third is the fusion red mixed with gym red. The fourth is the gym red suede mixed with neutral grey. The fifth is the squadron blue also mixed with neutral grey. The sixth sample uses legion green mixed with sail white and finally, the seventh Roshe Run uses black mixed with atomic pink; Looks more like peach if you ask me.
After seen the color palette in person, I still feel good about it. There can be some real nice color-ways created if you really put some effort into it. There may not be material mix match options, but I think Nike starting off this iD builder like this is perfect. In fact, and I feel, you have to have a good eye to put a nice color combo together, because the simplicity of the Roshe Run and the limited panels make it a bit more difficult to accomplish that. Unless you’re just copying a GR release like the calypso Roshe. Than you’re not really doing anything. I do find it strange that Nike would separate the mesh and suede separately to different builders. It would’ve been great to combine the mesh with suede. That would have been a great contrast overall. Especially in the tonal department of a color-way. But, as with many choices in life, there is a reason behind the decision to separate these two. The mesh builder is the standard for now and the suede builder is the premium version of the Roshe Run. What does that mean for us? Well basically, it’s their way of bringing you a better journey into different materials for the seasons. Luckily for us, they are both currently set to the same price point. As for the suede option? I’m impressed. The suede looks and feels great. Some of the pigments even look better on the suede too. It was enough to convince me to use another color-way I have on that builder down the road; Trust me. You want an all suede Roshe Run to store in the closet for the fall weather.
Above are the two color-ways I designed. Blue Monday and Urban Volt. Blue Monday is a mixture of hyper blue, light blue, arctic green and neutral grey. Urban Volt is a combination of volt, legion green, black, and neutral grey. The idea was to go in and create a spring/summer color-way and one that is my fortei, dark tones accompanied by a pop of bright color. In this case, volt.
Being able to do this at the Nike iD studio is always a great experience and one I highly recommend. If you are in NYC, you can check out the studio at Niketown or 21 Mercer. Just make sure to call in for an appointment and I recommend trying to get either Pro or Pericles as design advisors at Niketown on 57th street. Those are the two guys I’ve always worked with and they’re great people to sit down with and chat about ideas you brought in for your color-way design. Of course, there are others there that I’m sure are just as good. Now, onto to waiting a month for my two pairs. Hopefully, it’s less though. Enjoy the photos and happy designing!
Note: All photographs in this feature may not be distributed, transmitted, cached, reproduced or otherwise used, except with the proper regulations cited here.